Marketing That Actually Gets Clients

How to Sell Without Sounding Salesy:

No one likes being sold to.

But people do like buying. Especially when it feels like it’s their own idea.

Here’s how to make your content feel like a conversation, build trust, and actually get people interested.

Talk Like a Human

Loads of posts sound like sales pitches and honestly, that’s why people scroll right past them.

Nobody wants to read robot speak or business corporate chat.

Try saying something like: "Ever wake up not knowing what to post? Same here."

Don’t say: "Our software revolutionises your marketing strategy"

Just be yourself. That’s how you start real conversations.

Focus on the Feeling

People don’t buy features. They buy how something makes them feel.

You’re not selling a workout, you’re helping someone feel confident in their own skin. You’re not selling branding, you’re helping someone finally feel proud to show their website off.

Tell a Story

Instead of telling people "this works"

• Share a message from a client who’s seen results

• Show before and after pics

• Tell a quick story about a moment you had a breakthrough

Stories stick. Sales jargon doesn’t.

Make People Curious

Don’t pressure anyone. Just spark their interest.

Try:

• "This one thing changed everything for me."

• "Here’s what I stopped doing."

• "Most people miss this step and lose clients because of it."

Make them want to hear more.

Make The Next Step Easy

Forget shouty “BUY NOW!” messages.

Instead, invite them gently:

“Want some help? DM me ‘content’ and I’ll send you a little something useful.”

“Save this if you’re stuck. I’ll share more soon.”

“Tag a friend who needs to see this.”

No hard sell. Just a friendly offer.

CTA

Running a small business is tough. You don’t have to do it all alone.

If you’re done guessing what works and want marketing that actually feels doable, I’ve got you.